Archive for January 29, 2014
Levels Of Trust In News & Information Sources, January 2014 [CHART]
65% of informed publics trust traditional media, with an equal share trusting online search engines.
Read MoreLikelihood Of Making A Purchase From A Social Network, January 2014 [CHART]
Almost 1 in 5 social network users will make a purchase directly through a social platform this year.
Read MoreCPG Brand Selection Influences, 2014 [CHART]
The study’s results indicate that the top decision influencer is item price, with 81% of respondents to the Q4 2013 study saying it would influence their brand decisions this year.
Read MoreFacebook Brand Response Rate, Q2 2012-Q4 2013 [CHART]
Facebook tailed off at the end of 2013 after a rapid rise a year earlier. For the quarter, brands answered 59.4% of questions asked of them on their Facebook pages, the smallest share (by a thin margin) since Q4 2012.
Read MoreMarketing Strategies Used To Target SMBs, Q4 2013 [CHART]
Most marketers were using segmenting and targeting to connect with SMBs, and 40% were attempting more personalized and relevant communications.
Read MoreSenior Marketing Execs' Knowledge Of SMBs, Q4 2013 [CHART]
Nearly four in 10 respondents said they had only basic customer contact information and only 15% used social media to learn more about SMBs.
Read MoreHow Parents Select Mobile Apps For Their Kids, November 2013 [CHART]
Fifty-six percent of respondents looked for apps suitable for their kids’ ages.
Read MoreMost Important Factors Parents Consider When Buying Mobile Apps For Their Children [CHART]
When it came to selecting the apps they were going to buy for their children, parents were most swayed by educational content.
Read MoreParents Who Have Or Will Buy Mobile Apps For Their Children, November 2013 [CHART]
Most parents in the US—68%—already had or intended to purchase apps for their children ages 2 to 10.
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