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Archive for January 29, 2014

Levels Of Trust In News & Information Sources, January 2014 [CHART]

By David Erickson | January 29, 2014

65% of informed publics trust traditional media, with an equal share trusting online search engines.

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Likelihood Of Making A Purchase From A Social Network, January 2014 [CHART]

By David Erickson | January 29, 2014

Almost 1 in 5 social network users will make a purchase directly through a social platform this year.

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CPG Brand Selection Influences, 2014 [CHART]

By David Erickson | January 29, 2014

The study’s results indicate that the top decision influencer is item price, with 81% of respondents to the Q4 2013 study saying it would influence their brand decisions this year.

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Facebook Brand Response Rate, Q2 2012-Q4 2013 [CHART]

By David Erickson | January 29, 2014

Facebook tailed off at the end of 2013 after a rapid rise a year earlier. For the quarter, brands answered 59.4% of questions asked of them on their Facebook pages, the smallest share (by a thin margin) since Q4 2012.

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Marketing Strategies Used To Target SMBs, Q4 2013 [CHART]

By David Erickson | January 29, 2014

Most marketers were using segmenting and targeting to connect with SMBs, and 40% were attempting more personalized and relevant communications.

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Senior Marketing Execs' Knowledge Of SMBs, Q4 2013 [CHART]

By David Erickson | January 29, 2014

Nearly four in 10 respondents said they had only basic customer contact information and only 15% used social media to learn more about SMBs.

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How Parents Select Mobile Apps For Their Kids, November 2013 [CHART]

By David Erickson | January 29, 2014

Fifty-six percent of respondents looked for apps suitable for their kids’ ages.

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Most Important Factors Parents Consider When Buying Mobile Apps For Their Children [CHART]

By David Erickson | January 29, 2014

When it came to selecting the apps they were going to buy for their children, parents were most swayed by educational content.

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Parents Who Have Or Will Buy Mobile Apps For Their Children, November 2013 [CHART]

By David Erickson | January 29, 2014

Most parents in the US—68%—already had or intended to purchase apps for their children ages 2 to 10.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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