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Archive for January 28, 2014

2014 B2B Content Marketing Benchmarks, Budgets & Trends [PRESENTATION]

By David Erickson | January 28, 2014

B2B marketers’ confidence in content marketing continues to grow; content marketing usage rates are up from last year.

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Essential Blog Elements [INFOGRAPHIC]

By David Erickson | January 28, 2014

This infographic by Copyblogger details eleven essential elements every blog post should include.

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TV Viewers & Multitasking, January 2014 [VIDEO]

By David Erickson | January 28, 2014

New survey data from TiVo suggests that viewers themselves believe they’re primarily paying attention to the box.

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B2C Marketing Mobile Email Open Share, Q2-Q4 2013 [CHART]

By David Erickson | January 28, 2014

A growing share of B2C marketers’ email opens are occurring on tablets.

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Enterprise Marketers' Knowledge Of SMB Market, January 2014 [CHART]

By David Erickson | January 28, 2014

Enterprise brand marketers who sell to SMB audiences are planning to increase their SMB focus in the future, as the vast majority expect the market to grow to some extent over the next 3 years.

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Global Marketers' Budget Optimism, October 2011 – January 2014 [CHART]

By David Erickson | January 28, 2014

Consistent with various pieces of research indicating that marketing budgets are set for a rise this year, global marketers are retaining a high level of optimism regarding their budgets at the start of this year.

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How Mobile Use Has Changed Smart Phone Owners' Activities, November 2013 [TABLE]

By David Erickson | January 28, 2014

Just 18% of US smart phone owners said a smart phone/tablet had somewhat or completely changed how they managed their health.

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Top Five Ways People Find Physicians, September 2013 [CHART]

By David Erickson | January 28, 2014

US internet users looking to make the switch relied on a traditional method of finding a physician—word-of-mouth.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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