Archive for January 28, 2014
2014 B2B Content Marketing Benchmarks, Budgets & Trends [PRESENTATION]
B2B marketers’ confidence in content marketing continues to grow; content marketing usage rates are up from last year.
Read MoreEssential Blog Elements [INFOGRAPHIC]
This infographic by Copyblogger details eleven essential elements every blog post should include.
Read MoreTV Viewers & Multitasking, January 2014 [VIDEO]
New survey data from TiVo suggests that viewers themselves believe they’re primarily paying attention to the box.
Read MoreB2C Marketing Mobile Email Open Share, Q2-Q4 2013 [CHART]
A growing share of B2C marketers’ email opens are occurring on tablets.
Read MoreGrocery Shoppers' Purchase Selection, January 2014 [CHART]
On average, shoppers bought just 0.7% of available products.
Read MoreEnterprise Marketers' Knowledge Of SMB Market, January 2014 [CHART]
Enterprise brand marketers who sell to SMB audiences are planning to increase their SMB focus in the future, as the vast majority expect the market to grow to some extent over the next 3 years.
Read MoreGlobal Marketers' Budget Optimism, October 2011 – January 2014 [CHART]
Consistent with various pieces of research indicating that marketing budgets are set for a rise this year, global marketers are retaining a high level of optimism regarding their budgets at the start of this year.
Read MoreHow Mobile Use Has Changed Smart Phone Owners' Activities, November 2013 [TABLE]
Just 18% of US smart phone owners said a smart phone/tablet had somewhat or completely changed how they managed their health.
Read MoreTop Five Ways People Find Physicians, September 2013 [CHART]
US internet users looking to make the switch relied on a traditional method of finding a physician—word-of-mouth.
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