Top Weaknesses Of Internal Marketing Teams [CHART]
Business professionals say marketing teams are strong in core areas, such as customer service and strategy, but weak in other areas, such as content marketing and lead generation, according to a survey by PR 20/20.
The report was based on data from a poll of 318 marketers, executives, and entrepreneurs who were asked to rate their organizations on 132 factors.
They say they are weakest at finding sponsorships/lead sources (2.0 average sore), creating whitepapers (2.0), and doing analysis (1.9). Read the rest at Marketing Profs.