Chart - Top Weaknesses Of Internal Marketing Teams

Business professionals say marketing teams are strong in core areas, such as customer service and strategy, but weak in other areas, such as content marketing and lead generation, according to a survey by PR 20/20.

The report was based on data from a poll of 318 marketers, executives, and entrepreneurs who were asked to rate their organizations on 132 factors.

They say they are weakest at finding sponsorships/lead sources (2.0 average sore), creating whitepapers (2.0), and doing analysis (1.9). Read the rest at Marketing Profs.