Internal Marketing Teams' Weaknesses At Online Marketing [CHART]
Business professionals say marketing teams are strong in core areas, such as customer service and strategy, but weak in other areas, such as content marketing and lead generation, according to a survey by PR 20/20.
The report was based on data from a poll of 318 marketers, executives, and entrepreneurs who were asked to rate their organizations on 132 factors.
The professionals surveyed especially lack confidence in their internal marketing teams, which are seen as being particularly weak in key digital marketing skills, such as social media (5.2), data analysis (4.9), and lead management (4.7). Read the rest at Marketing Profs.