Effect Marketers Expect From Content Marketing Efforts [CHART]

By David Erickson | January 27, 2014

Chart - Effect Marketers Expect From Content Marketing Efforts

Most marketers (71%) plan to increase their content marketing budgets in 2014, according to a recent report from Curata.

Respondents see content marketing as being most effective in the upper part of the customer acquisition funnel—especially for awareness-building and customer engagement. Read the rest at Marketing Profs.

Posted in Content Marketing, Lead Generation, Online Behavior, Search Engine Marketing, Search Engine Optimization and tagged , ,