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Archive for January 27, 2014

Internal Marketing Teams' Weaknesses At Online Marketing [CHART]

By David Erickson | January 27, 2014

The professionals surveyed especially lack confidence in their internal marketing teams

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Top Weaknesses Of Internal Marketing Teams [CHART]

By David Erickson | January 27, 2014

Business professionals say they are weakest at finding sponsorships/lead sources (2.0 average sore), creating whitepapers (2.0), and doing analysis (1.9).

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Top Strengths Of Internal Marketing Teams [CHART]

By David Erickson | January 27, 2014

Respondents say their organizations excel most at finding opportunities for growth (7.9 average score out of 10),

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Effect Marketers Expect From Content Marketing Efforts [CHART]

By David Erickson | January 27, 2014

Respondents see content marketing as being most effective in the upper part of the customer acquisition funnel—especially for awareness-building and customer engagement.

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Top Content Marketing Objectives [CHART]

By David Erickson | January 27, 2014

The marketers surveyed rank generating leads as their top content marketing priority for 2014. Engaging customers/buyers is second, and brand building is third.

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Content Marketing Budget Changes For 2014 [CHART]

By David Erickson | January 27, 2014

Most marketers (71%) plan to increase their content marketing budgets in 2014.

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Social Media In 2013 [INFOGRAPHIC]

By David Erickson | January 27, 2014

This infographic illustrates significant events in social media during 2013.

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B2B Buyers' Website Visits During Holidays [CHART]

By David Erickson | January 27, 2014

B2B buyer traffic drops more than 50% below average on New Year’s Day (-57%), Memorial Day (-57%), Independence Day (-58%), Labor Day (-54%), Thanksgiving (-71%), the day after Thanksgiving (-55%), Christmas Eve (-64%), and Christmas (-69%).

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B2B Buyers Website Visits By Time Of Day [CHART]

By David Erickson | January 27, 2014

Traffic is highest in the first half of the day, with the peak time occurring just before and during lunch.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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