Marketers' Current vs. Desired Content Marketing Mix, Fall 2013 [CHART]

By David Erickson | January 24, 2014

Chart - Marketers' Current vs. Desired Content Marketing Mix

Curation may be proving more attractive than content creation. While new, brand-created content currently makes up nearly one-third of the overall content marketing mix, according to the survey, respondents were hoping to tip that balance slightly closer to the side of curation. Read the rest at eMarketer.

Posted in Consumer Behavior, Content Marketing and tagged