Effectiveness Of Marketers At Curating Content, Fall 2013 [CHART]
Research by content curation software firm Curata found 59% of US marketing professionals would be spending more on content marketing in 2014 than they had in the past. In addition, 39% wanted to increase investments on curated marketing.
But curation is not as easy as simply finding and sharing content. Organizations need a strategy, and a calendar, and most marketers report that every stage of content curation is still a struggle for them. Even a majority have trouble just sharing the items they do find. Read the rest at eMarketer.