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Archive for January 24, 2014

B2B Buyer Website Visitors By Day Of The Week [CHART]

By David Erickson | January 24, 2014

Software Advice found B2B buyer activity on their website is highest Tuesday through Thursday.

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B2B Buyer Behavior Conversion Rates By Month [CHART]

By David Erickson | January 24, 2014

Conversion rates for B2B online leads are highest at the beginning of the year, in part because companies are renewing budgets and new funds are available.

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2014 B2C Content Marketing Benchmarks, Budgets & Trends [PRESENTATION]

By David Erickson | January 24, 2014

B2C content marketing is on the rise, with 60% of North American B2C marketers planning to increase content marketing spend over the next 12 months.

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US Holiday Season eCommerce Conversion Rate, 2012 & 2013 [CHART]

By David Erickson | January 24, 2014

Holiday season ecommerce conversion rates also saw a leap between 2012 and 2013, most dramatically on Cyber Monday, when they increased from 3.3% to 3.8%.

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US Holiday eCommerce Growth, 2013 [TABLE]

By David Erickson | January 24, 2014

Revenues over the two-month period from the beginning of November to the end of December climbed 12% year over year.

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US eCommerce vs Total Holiday Sales, November & December 2013 [CHART]

By David Erickson | January 24, 2014

Total holiday retail sales in 2013 increased by 3.8% year over year for a total of $601.8 billion.

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Marketers' Current vs. Desired Content Marketing Mix, Fall 2013 [CHART]

By David Erickson | January 24, 2014

While new, brand-created content currently makes up nearly one-third of the overall content marketing mix, respondents were hoping to tip that balance slightly closer to the side of curation.

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Effectiveness Of Marketers At Curating Content, Fall 2013 [CHART]

By David Erickson | January 24, 2014

59% of US marketing professionals would be spending more on content marketing in 2014 than they had in the past.

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Daily Tweet Frequency OF Top Companies, Q4 2013 [CHART]

By David Erickson | January 24, 2014

98 of the Interbrand 100 brands were active on Twitter as of Q4 2013 and 92% of those tweeted at least once per day during the period.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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