Most Popular Marketing Agency Blog Content [CHART]

By David Erickson | January 23, 2014

Chart - Most Popular Marketing Agency Blog Content

Just over three-quarters of agencies (76%) have an external-facing company blog, and 58% expect their blogging activity to increase in 2014, the RSW/US survey of 150 senior level marketers and 170 marketing agency executives found.

The blogs read most often are those that provide industry-specific insights. Marketers/prospective clients are less interested in broad opinions and posts about what’s happening within agencies. Read the rest at MarketingProfs.

Posted in B2B Marketing, Blog Marketing, Consumer Behavior, Content Marketing, Online Behavior and tagged ,