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Archive for January 23, 2014

Enterprise Marketers' Changing Media Mix For Targeting SMBs, January 2014 [CHART]

By David Erickson | January 23, 2014

Enterprise-level marketers who sell to the SMB market are planning to make interesting changes to their media mix.

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Mobile Ad Traffic & Monetization Performance By OS, Q3 vs Q4 2013 [TABLE]

By David Erickson | January 23, 2014

Android phones may have pulled ahead of iPhones in Q4 mobile phone ad traffic share.

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Facebook Ad Performance Trends, Q4 2013 [CHART]

By David Erickson | January 23, 2014

Facebook ad click-through rates grew by 10% quarter-over-quarter (Q-o-Q) in Q4.

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Global Ad Spending Growth By Medium, Q1-Q3 2013 [CHART]

By David Erickson | January 23, 2014

Global ad spending across major media grew by 3.2% year-over-year during the third quarter of 2013.

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Social Search [INFOGRAPHIC]

By David Erickson | January 23, 2014

This infographic by Prestige Marketing illustrates some trends in social search.

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A Year In Vines [PRESENTATION]

By David Erickson | January 23, 2014

A retrospective of Vine’s first year.

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Most Popular Marketing Agency Blog Content [CHART]

By David Erickson | January 23, 2014

The blogs read most often are those that provide industry-specific insights.

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Frequency Of Marketing Agency Blog Readership [CHART]

By David Erickson | January 23, 2014

Nearly half of the marketers/prospective clients surveyed (49%) say that they are indeed reading agency blogs.

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Marketing Agencies Unsure Of The Effectiveness Of Their Blog [CHART]

By David Erickson | January 23, 2014

Most agencies (52%) are simply not sure whether blogging is an effective marketing strategy.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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