January 23, 2014 - e-Strategy Trends

Enterprise-level marketers who sell to the SMB market are planning to make interesting changes to their media mix.

Android phones may have pulled ahead of iPhones in Q4 mobile phone ad traffic share.

Facebook ad click-through rates grew by 10% quarter-over-quarter (Q-o-Q) in Q4.

Global ad spending across major media grew by 3.2% year-over-year during the third quarter of 2013.

This infographic by Prestige Marketing illustrates some trends in social search.

A retrospective of Vine’s first year.

The blogs read most often are those that provide industry-specific insights.

Nearly half of the marketers/prospective clients surveyed (49%) say that they are indeed reading agency blogs.

Most agencies (52%) are simply not sure whether blogging is an effective marketing strategy.

Archive for January 23, 2014