Skip to content
e-Strategy Trends
  • Content
  • Social
  • Email
  • Search
  • Advertising
  • Generations
    • Generation V
    • Millennials
    • Generation X
    • Baby Boomers
    • Silent Generation
  • About
e-Strategy Trends
  • Content
  • Social
  • Email
  • Search
  • Advertising
  • Generations
    • Generation V
    • Millennials
    • Generation X
    • Baby Boomers
    • Silent Generation
  • About

Most Used Mobile Notifications, October 2013 [CHART]

By David Erickson | January 22, 2014

Chart - Most Used Mobile Notifications

In October 2013, Mobile Posse and Phoenix Marketing International found that “fear of missing something” (FOMS) was one of the top trends reshaping how consumers used their smartphones—and more importantly, their lock/home screens. According to the study, today’s always-connected, always-on consumers pick up their phones nearly 100 times daily—and more than half of respondents said notifications were the first thing they checked when doing so. Those notifications likely don’t go unread for too long. Over one-third of smartphone users looked at their phone immediately after getting an alert.

And those alerts are frequent: On average, smartphone users had signed up for at least one notification from eight of the 14 categories included in the survey. And nearly one-fifth of respondents had signed up for every category—blame it on a severe case of FOMS. Read the rest at eMarketer.

Posted in Consumer Behavior, Email Marketing, Media Consumption, Mobile Behavior, Mobile Marketing, Online Behavior, Video Games and tagged Entertainment Marketing, eTailing, Hospitality Marketing, Media Marketing, Mobile Apps, Mobile Email, Mobile Gaming, Mobile Notifications, Mobile Social, Music Marketing, News Marketing, Retail Marketing, Smart Phones, Sports Marketing, Text Messaging, Travel Marketing

Categories

Follow Join Subscribe RSS Email
Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

Recent Posts

  • Super Bowl LV Advertising
  • Factors That Prompt People To Open Emails
  • Civil Social Networks: Telepath & Clubhouse
  • Grocery Shopping
  • Diversity In Advertising
January 2014
M T W T F S S
 12345
6789101112
13141516171819
20212223242526
2728293031  
« Dec   Feb »

Tags

Apple Automotive Marketing Blogging Brand Marketing Computers Customer Experience Customer Service Entertainment Marketing eTailing Facebook Financial Services Marketing Gaming Gender Google Health Care Marketing Hospitality Marketing Infographic Instagram LinkedIn mCommerce Media Marketing Men Metrics Mobile Apps Mobile Social Mobile Video Music Marketing Online Shopping Personalization Photo Sharing Pinterest Retail Marketing Shopping Smart Phones Sports Marketing Streaming Video Tablets Television Television Marketing Travel Marketing Twitter United Kingdom United States Women YouTube