In October 2013, Mobile Posse and Phoenix Marketing International found that “fear of missing something” (FOMS) was one of the top trends reshaping how consumers used their smartphones—and more importantly, their lock/home screens. According to the study, today’s always-connected, always-on consumers pick up their phones nearly 100 times daily—and more than half of respondents said notifications were the first thing they checked when doing so. Those notifications likely don’t go unread for too long. Over one-third of smartphone users looked at their phone immediately after getting an alert.
And those alerts are frequent: On average, smartphone users had signed up for at least one notification from eight of the 14 categories included in the survey. And nearly one-fifth of respondents had signed up for every category—blame it on a severe case of FOMS. Read the rest at eMarketer.