CEOs' Most Transformative Global Trends, January 2014 [CHART]
Which global trends will most transform business over the next 5 years? For US CEOs, technological advances are the most disruptive, according to US-specific results [PDF] from PricewaterhouseCoopers’ 17th annual Global CEO survey. Fully 86% of respondents named tech advances one of their top 3 (of 5) transformative trends, ahead of demographic shifts (69%) and shifts in global economic power (58%).
CEOs’ responses are consistent with an earlier report from IBM released last year. In that study, CEOs from around the world named technology factors their most externally disruptive force. Interestingly, CEOs were the only members of the C-suite to put tech in that position, with market forces figuring prominently among other titles. Read the rest at MarketingCharts.