B2B Mobile Marketing, 2012 & 2013 [CHART]
Advertising Age found that mobile was another area B2B marketers were eyeing. Nearly half said mobile advertising would be extremely important to their organizations in 2014, compared with just one-fifth of respondents who said the same for 2013. As a result, B2Bs are putting more dollars toward the tactic, with 42.8% of respondents planning to increase spending on mobile this year, vs. 35.5% in 2013.
However, the B2B space still has a long way to go when it comes to implementing mobile marketing. Just 38.6% of marketers said they currently used mobile in their strategies. But among those respondents, 47.3% used apps in their marketing strategy, compared with 21% in 2012. Read the rest at eMarketer.