American Home Improvement Sales, 2013-2018 [CHART]

Chart - American Home Improvement Sales

Digital transactions for home improvement products remain rare, making up a tiny portion of the whole—albeit one that is growing rapidly. But digital channels play an important role in the research, planning and shopping phases of home improvement—wherever and however a final sale occurs. As in almost every vertical, the path to purchase is increasingly an amalgam of digital and real-world experiences.
Read the rest at eMarketer.