Archive for January 21, 2014
Consumers & Brand Engagement By Generation, January 2014 [CHART]
Roughly half of younger US Millennials (18-24) agree that brands say something about who they are, what their values are, and where they fit in.
Read MoreOverlap Between TV & Brand Tweeters, January 2014 [CHART]
TV tweeters make up 73% of the number of people who tweeted about brands during the study period.
Read MorePay TV Subscription & Cord-Cutting, Q1 vs Q3 2013 [CHART]
Centris indicates that 8% of US households reported having eliminated their pay-TV subscriptions in Q3 2013, double the percentage from the Q1 survey (4%).
Read MoreRetail Brand Social Adoption By Channel, January 2014 [CHART]
Some 38% of retail brands have already begun using Vine.
Read MoreContent Sharing Growth By Channel, 2013 [CHART]
Content sharing to Pinterest increased by 58% during 2013, propelling the social network past email in Q4 to become the third-most preferred social sharing channel.
Read MoreWhere Home Improvers Get Inspiration, 2012 & 2013 [TABLE]
Data released in March 2013 by American Express and Echo Research revealed a large increase—albeit over a very small base—in homeowners who said social media provided inspiration for home improvement.
Read MoreAmerican Home Improvement Sales, 2013-2018 [CHART]
Digital transactions for home improvement products remain rare, making up a tiny portion of the whole—albeit one that is growing rapidly.
Read MoreB2B Mobile Marketing, 2012 & 2013 [CHART]
Just 38.6% of marketers said they currently used mobile in their strategies.
Read MoreOnline Marketing Tactics For Which B2B Marketers Plan To Increase Spending, 2013 & 2014 [VIDEO]
Three-quarters of business-to-business (B2B) marketers planned to up content spending in 2014, and just 1.3% said they would decrease their content budget.
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