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Archive for January 21, 2014

Consumers & Brand Engagement By Generation, January 2014 [CHART]

By David Erickson | January 21, 2014

Roughly half of younger US Millennials (18-24) agree that brands say something about who they are, what their values are, and where they fit in.

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Overlap Between TV & Brand Tweeters, January 2014 [CHART]

By David Erickson | January 21, 2014

TV tweeters make up 73% of the number of people who tweeted about brands during the study period.

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Pay TV Subscription & Cord-Cutting, Q1 vs Q3 2013 [CHART]

By David Erickson | January 21, 2014

Centris indicates that 8% of US households reported having eliminated their pay-TV subscriptions in Q3 2013, double the percentage from the Q1 survey (4%).

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Retail Brand Social Adoption By Channel, January 2014 [CHART]

By David Erickson | January 21, 2014

Some 38% of retail brands have already begun using Vine.

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Content Sharing Growth By Channel, 2013 [CHART]

By David Erickson | January 21, 2014 | 1

Content sharing to Pinterest increased by 58% during 2013, propelling the social network past email in Q4 to become the third-most preferred social sharing channel.

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Where Home Improvers Get Inspiration, 2012 & 2013 [TABLE]

By David Erickson | January 21, 2014

Data released in March 2013 by American Express and Echo Research revealed a large increase—albeit over a very small base—in homeowners who said social media provided inspiration for home improvement.

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American Home Improvement Sales, 2013-2018 [CHART]

By David Erickson | January 21, 2014

Digital transactions for home improvement products remain rare, making up a tiny portion of the whole—albeit one that is growing rapidly.

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B2B Mobile Marketing, 2012 & 2013 [CHART]

By David Erickson | January 21, 2014

Just 38.6% of marketers said they currently used mobile in their strategies.

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Online Marketing Tactics For Which B2B Marketers Plan To Increase Spending, 2013 & 2014 [VIDEO]

By David Erickson | January 21, 2014

Three-quarters of business-to-business (B2B) marketers planned to up content spending in 2014, and just 1.3% said they would decrease their content budget.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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