Roughly 1 in 2 executive and sales managers expect local ad revenue increases of more than 6% this year, including 20% who forecast gains in excess of 10%, details AdMall in its latest local media sales forecast. With roughly 4 in 10 expecting revenue increases of 1-5%, a total of almost 9 in 10 respondents are projecting increases, similar to last year’s results, with just 5% forecasting a revenue decline.
How did 2013 end up? Ad sales didn’t quite meet expectations, it seems. While 9 in 10 expected revenue increases last year, this year’s survey indicates that a relatively smaller 57% achieved those gains. About half that share (29.1%) saw revenues decline. Read the rest at MarketingCharts.