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Smart Phone eCommerce Conversion By Traffic Source, December 2013 [CHART]

By David Erickson | January 17, 2014

Chart - Smart Phone eCommerce Conversion By Traffic Source

Email may account for upwards of 60% of smartphone conversions, according to new data released by the SeeWhy Conversion Academy. The analysis of more than 150 million web events in December indicates that 62% of smartphone conversions came from an email, compared to 21% that came from a link to the site and 12% that were direct visits. The analysts admit that the 5% share attributed to search may be understated due to Google’s “obfuscation” of search terms. Read the rest at MarketingCharts.

Posted in Advertising, Consumer Behavior, eCommerce, Email Marketing, Mobile Behavior, Mobile Marketing, Mobile Search, Online Behavior, Search Engine Marketing, Website Marketing and tagged mCommerce, Mobile Email, Smart Phones

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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