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Mobile Content Activities Of American Parents, August 2013 [TABLE]

By David Erickson | January 17, 2014

Table - Mobile Content Activities Of American Parents

An earlier survey, also from Harris Interactive, reported similar penetration results comparing parents and nonparents. The poll also queried smartphone users about their content activities, and while the basics of calling and texting showed little variance between the two groups, other activities were generally more popular with parents.

Parents of children under 18 were 5 percentage points more likely than nonparents to use email on their smartphone, 12 points more likely to use social media as well as to purchase goods or services, and 9 points more likely to play games. Read the rest at eMarketer.

Posted in Baby Boomers, Blog Marketing, Consumer Behavior, Content Marketing, Demographics, eCommerce, Email Marketing, Generation X, Generations, Local Internet Marketing, Millennials, Mobile Behavior, Mobile Marketing, Mobile Search, Online Behavior, Photo Marketing, Search Engine Marketing, Social Media Marketing, Video Games, Video Marketing and tagged Blogging, Camera Phones, eTailing, Facebook, FaceTime, Gaming, GPS, Maps, mCommerce, Mobile Email, Mobile Games, Mobile Social, Mobile Video, Music Marketing, Parenthood, Parents, Photo Sharing, Photography, Restaurant Marketing, Retail Marketing, Skype, Smart Phones, Text Messaging, Tumblr, Twitter, Video Chat

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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