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Archive for January 17, 2014

Smart Phone eCommerce Conversion By Traffic Source, December 2013 [CHART]

By David Erickson | January 17, 2014

Email may account for upwards of 60% of smartphone conversions.

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The Varieties Of Selfies [INFOGRAPHIC]

By David Erickson | January 17, 2014

This inforgraphic from Marketo illustrates the various types of selfie photos.

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Holiday eCommerce Growth Estimates In 2013 [CHART]

By David Erickson | January 17, 2014

comScore pegged desktop eCommerce sales growth at 10% for the November-December period.

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Global Ad Spending Growth By Medium In 2014 [CHART]

By David Erickson | January 17, 2014

Global ad spending will increase by 5.2% this year, a significant uptick from the predicted growth of 3.2% for 2013, but a slight cut from a prior forecast of 5.4% growth.

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Online Behavior Of The Home Improvement Customer [INFOGRAPHIC]

By David Erickson | January 17, 2014

This infographic illustrates the online behavior of home improvement customers by generation.

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Mobile Phone Internet Users & Market Penetration, 2012-2017 [TABLE]

By David Erickson | January 17, 2014

More than 2.23 billion people worldwide, or 48.9% of mobile phone users, will go online via mobile at least monthly in 2014, and over half of the mobile audience will use the mobile internet next year.

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Global Smart Phone Users & Market Penetration, 2012-2017 [TABLE]

By David Erickson | January 17, 2014

Smart phone users currently account for a majority of mobile phone users in 10 of the 22 countries included in the forecast.

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Global Mobile Phone Users, 2012-2017 [CHART]

By David Erickson | January 17, 2014

The global smart phone audience surpassed the 1 billion mark in 2012 and will total 1.75 billion in 2014.

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Mobile Content Activities Of American Parents, August 2013 [TABLE]

By David Erickson | January 17, 2014

Parents of children under 18 were 5 percentage points more likely than nonparents to use email on their smart phone,

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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