Smart phone usage will reach just over half the US population by the end of this year, eMarketer estimates. But parents are well ahead of the game when it comes to adopting the devices, research suggests.
According to November 2013 data from a Scout GPS survey conducted by Harris Interactive, 57% of US internet users surveyed had a smartphone. But smartphone penetration among parents of children under 18 was significantly higher, at 74% or above, depending on the age of the child.
The highest smartphone penetration was reported by parents with kids ages 3 to 5, 84% of whom had a smart phone. Read the rest at eMarketer.