Archive for January 16, 2014
Mobile Devices American Parents Own By Age Of Child, November 2013 [TABLE]
57% of US internet users surveyed had a smart phone. But smart phone penetration among parents of children under 18 was significantly higher, at 74% or above.
Read MoreTop Purchase Influencers By Category & Generation, January 2014 [TABLE]
Millennials appear to be more influenced by word-of-mouth than Baby Boomers, while the latter are more reliant on advertising than the younger generation.
Read MoreConsumer Attitudes Toward Online Sharing & Privacy, January 2014 [TABLE]
Two-thirds of respondents feel that a brand’s use of their content on its social media site without permission is uncool.
Read MoreTop 2013 US Buzz Rankings By Brand [CHART]
Close behind Amazon’s leading Buzz score of 30.6 were Ford (29.6) and Subway (29.4).
Read MoreCMOs & The Cross-Channel Marketing Mix, January 2014 [CHART]
Few CMOs report using sophisticated multi-channel attribution methods, impacting their abilities to measure the effectiveness of their campaigns and optimize their strategies.
Read MoreSecond-Screeners' Attitudes Toward Synchronized & Asynchronous Content, January 2013 [TABLE]
Only 4 in 10 respondents reported trying synchronized program content to watch with live TV, and few found that it significantly enhanced their experience.
Read MoreUS Restaurant Ad Spending, 2012-Q3 2013 [CHART]
Ad spending in the US restaurant industry slowed in Q3 2013, when year-over-year ad investments in the sector dipped by 3.6% to $1.58 billion.
Read MoreTop Challenges For Designing/Releasing Mobile Apps, October 2013 [CHART]
54%, named designing a user-friendly interface as the top challenge for using mobile apps.
Read MoreRole Of Consumer Mobile Apps In The Purchase Cycle, October 2013 [CHART]
The highest percentage of execs—31%—said the role of a mobile app during the purchase cycle was to retain customers.
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