Americans watched almost 52.4 billion online videos from desktops and notebooks in December 2013, surpassing the 50 billion mark for the first time on record, according to the latest figures from comScore. About half of the monthly growth could be attributed to a big increase in the number of videos viewed on Facebook, as comScore began counting Vine videos uploaded to Facebook and – less significantly – auto-play content in the News Feed. Strikingly, though, the bigger story may have been on the video ads side.
For the month, total video ad views on desktops and laptops reached more than 35.2 billion, an astonishing 32% increase from the prior month (26.8 billion). That was easily the highest total of the year – and is even more impressive considering it is almost 4 times the figure from the start of the year (9.1 billion). (2012 saw a bump in video ad views in December – to 11.5 billion – but not nearly to the extent of 2013′s bump.) Read the rest at MarketingCharts.