Table - Online Shoppers & Emails Featuring Relevant Product Recommendations

Online shoppers who have opted in to receive promotional emails from retailers not only welcome relevant product recommendations in the messaging they receive, but would also be prepared to share personal preferences in order to receive those personalized recommendations. That’s according to survey results from Listrak, which also found respondents willing to receive more of the personalized emails and likely to act on them. Read the rest at MarketingCharts.