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Global Email Open Share By Access Type, December 2013 [CHART]

By David Erickson | January 15, 2014

Chart - Global Email Open Share By Access Type

Consumers are focusing an ever-increasing amount of daily actions around mobile, and checking email is often cited as one of the most popular activities conducted on such devices.

December 2013 data from Return Path highlighted this trend, showing that more than half of email opens worldwide took place on mobile devices this past holiday season. The other two devices studied, desktop and webmail, came in at just around one-quarter of email opens each. Read the rest at eMarketer.

Posted in Consumer Behavior, Email Marketing, Mobile Behavior, Mobile Marketing, Online Behavior and tagged Computers, Mobile Email, Webmail

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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