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Archive for January 15, 2014

Current & Future Mobile App Marketing Functions, October 2013 [CHART]

By David Erickson | January 15, 2014

The most common use of mobile apps was to communicate with customers, named by 83% of respondents.

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SMBs' Perceived ROI Of Traditional Media Advertising, January 2014 [CHART]

By David Erickson | January 15, 2014

Newspapers (32.2%) and direct mail (31.7%) are the traditional media most commonly used by SMBs for advertising and promotion,

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Online Video Ad Views, December 2011 – December 2013 [CHART]

By David Erickson | January 15, 2014

Americans watched almost 52.4 billion online videos from desktops and notebooks in December 2013, surpassing the 50 billion mark for the first time on record.

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Mobile App Use Growth By Category, 2013 [CHART]

By David Erickson | January 15, 2014

Mobile application use grew by 115% year-over-year in 2013,

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Americans' Movie-Going Frequency By Age, January 2014 [TABLE]

By David Erickson | January 15, 2014

Americans went to about 5 movies on average last year.

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Online Shoppers & Emails Featuring Relevant Product Recommendations, January 2014 [TABLE]

By David Erickson | January 15, 2014

Online shoppers who have opted in to receive promotional emails from retailers not only welcome relevant product recommendations in the messaging they receive, but would also be prepared to share personal preferences in order to receive those personalized recommendations.

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Top 5 US Real-Time Bidders By Industry, Q2 2013 [CHART]

By David Erickson | January 15, 2014

The automotive industry will increase and extend its investment in programmatic advertising in 2014.

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Global Email Open Share By Access Type, December 2013 [CHART]

By David Erickson | January 15, 2014

More than half of email opens worldwide took place on mobile devices this past holiday season.

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Content Marketing Priorities For 2014 [CHART]

By David Erickson | January 15, 2014

Curata has released the results of its third annual content marketing benchmark study.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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