Reasons US Smart Phone Owners Play Mobile Games By Gender, October 2013 [VIDEO]
Exercise, relaxation and music are some common suggestions for how to relieve stress. But an October 2013 study by Smashing Ideas found another stress reliever: smartphone gaming. Half of the survey’s respondents cited stress relief as their reason for playing smartphone games, the No. 1 response.
Broken out by gender, reasons for gaming were evenly spread for the most part. The biggest gap was in respondents’ reasons for playing with friends—and were aligned with typical gender stereotypes. Nearly one in five US females said they played smartphone games to interact with friends and family, compared with just 14% of male respondents. Males’ No. 1 reason for playing with pals, on the other hand, was fueled by competition, with 16% of men saying they played because they liked to outrank their friends. Read the rest at eMarketer.