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Archive for January 14, 2014

B2B Marketing Budget Increases For 2014 [CHART]

By David Erickson | January 14, 2014

Roughly 1 in 2 (52.5% of) B2B marketers expect to increase their marketing budgets this year.

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Network Radio Commercials' Reach, January 2014 [CHART]

By David Erickson | January 14, 2014

Radio reaches 91% of Americans aged 12 and older on an average weekly basis.

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North American Sponsorship Spending, 2012-2014 [TABLE]

By David Erickson | January 14, 2014

North American sponsorship spending will increase by 4.3% over last year’s $19.8 billion to reach $20.6 billion in 2014.

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Interest In Mobile Apps, January 2014 [CHART]

By David Erickson | January 14, 2014

A sizable proportion of consumers from 6 major markets around the world are planning to buy smartphones (52%) and tablets (40%) over the next year.

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US Tablet Shipments, 2013 & 2014 [CHART]

By David Erickson | January 14, 2014

CEA predicted that US tablet shipments would reach 89.3 million in 2014. Revenues are expected to increase 3% to hit $27.3 billion.

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US Smart Phone Shipments, 2013 & 2014 [CHART]

By David Erickson | January 14, 2014

The US consumer electronics industry’s revenues will rise 2.4% this year to hit an all-time high of $208 billion.

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Average Daily Time Spent Playing Mobile Games By Gender, October 2013 [TABLE]

By David Erickson | January 14, 2014

More than three-quarters of time US internet users spent with such content was on mobile, with desktop claiming just 22%.

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Reasons US Smart Phone Owners Play Mobile Games By Gender, October 2013 [VIDEO]

By David Erickson | January 14, 2014

Half of US smart phone owners cited stress relief as their reason for playing smart phone games, the No. 1 response.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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