Archive for January 14, 2014
B2B Marketing Budget Increases For 2014 [CHART]
Roughly 1 in 2 (52.5% of) B2B marketers expect to increase their marketing budgets this year.
Read MoreNetwork Radio Commercials' Reach, January 2014 [CHART]
Radio reaches 91% of Americans aged 12 and older on an average weekly basis.
Read MoreNorth American Sponsorship Spending, 2012-2014 [TABLE]
North American sponsorship spending will increase by 4.3% over last year’s $19.8 billion to reach $20.6 billion in 2014.
Read MoreInterest In Mobile Apps, January 2014 [CHART]
A sizable proportion of consumers from 6 major markets around the world are planning to buy smartphones (52%) and tablets (40%) over the next year.
Read MoreUS Tablet Shipments, 2013 & 2014 [CHART]
CEA predicted that US tablet shipments would reach 89.3 million in 2014. Revenues are expected to increase 3% to hit $27.3 billion.
Read MoreUS Smart Phone Shipments, 2013 & 2014 [CHART]
The US consumer electronics industry’s revenues will rise 2.4% this year to hit an all-time high of $208 billion.
Read MoreAverage Daily Time Spent Playing Mobile Games By Gender, October 2013 [TABLE]
More than three-quarters of time US internet users spent with such content was on mobile, with desktop claiming just 22%.
Read MoreReasons US Smart Phone Owners Play Mobile Games By Gender, October 2013 [VIDEO]
Half of US smart phone owners cited stress relief as their reason for playing smart phone games, the No. 1 response.
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