Consumer Magazine Advertising Trends, 2013 [CHART]
An analysis of PIB-measured magazines for print versions only shows that consumer magazines’ print ad revenue inched up by 1% year-over-year during 2013 despite a 4% drop in ad pages. The data, reported by the Association of Magazine Media (MPA), indicates that the results are an improvement from 2012, when revenues dropped by 3% and ad pages were down 8%. And an apples-to-apples comparison of print magazines with full-year data for both periods shows ad revenue increasing by 3%.
The MPA also cites SMI Dataminer data showing that agency spending on print magazines had grown by 9% through November 2013, a growth rate outstripping other traditional media such as TV (3%), newspapers (3%), radio (2%) and out-of-home (2%). While Kantar Media’s figures through Q3 2013 show significantly different spending trends for those other traditional media, they do indicate an increase in magazine ad spend. Read the rest at MarketingCharts.