The health insurance sector is obviously going through numerous changes, and as individuals shop for coverage on health insurance exchanges, a recent report from the American Customer Satisfaction Index (ACSI) sees the potential for health insurance carriers to compete on customer satisfaction as well as on pricing. For the time being, though, it doesn’t seem as though any single carrier is running away from the competition.
In its latest customer satisfaction ratings, the ACSI revealed that the index score for the health insurance industry at-large was 73, up a point from 2012. The ACSI ratings are based on a 100-point scale, with 80 generally perceived as the threshold of excellence. For context, the health insurance sector has a higher overall customer satisfaction score than perennial industry laggards such as airlines (69) and pay-TV service providers (68). But, of 43 industries measured by the ACSI, the health insurance sectors ranks above only 5 others. Indeed, among finance and insurance sectors, it comes in significantly below credit unions (85), life insurance (83), property and casualty insurance (81), and banks (78). Read the rest at MarketingCharts.