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Archive for January 9, 2014

Marketers’ Top Online Priorities For 2014 [CHART]

By David Erickson | January 9, 2014

Almost half of marketers wanted increased conversion rates (47%) and increasing and improving brand awareness (46%).

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2013 Top TV Advertising Brands By Category [TABLE]

By David Erickson | January 9, 2014

Google was named Brand of the Year and also aired the most effective commercial of the year, its Zeitgeist-themed Here’s to 2013.

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How Customers Interact With Top Retailers, January 2014 [CHART]

By David Erickson | January 9, 2014

Consumers were more likely to have viewed a company’s catalog (17%) than to have interacted with the company via social media (3%).

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Black & White Social Network & Twitter Adoption, January 2014 [CHART]

By David Erickson | January 9, 2014

22% of online blacks use Twitter, compared to 16% of online whites.

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Industries That Will See The Most Success With Big Data [CHART]

By David Erickson | January 9, 2014

US business executives ranked the retail sector second at 42%, just behind finance (49%) in terms of having the most Big Data success.

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Top Business Challenges According To Senior Execs By Industry, June 2013 [TABLE]

By David Erickson | January 9, 2014

70% of retail executives and 65% of technology leaders saw obstacles in leveraging consumer data.

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Challenges For Which Senior Business Excecs Believe They Are Unprepared, June 2013 [CHART]

By David Erickson | January 9, 2014

20% of respondents named large-scale transformation as the top challenge for which firms were unprepared, while 19% cited openness to innovation.

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Why People Don't Use Mobile Banking, June 2013 [CHART]

By David Erickson | January 9, 2014

A lack of trust in mobile phone security is ranked as the top inhibitor to mobile banking adoption.

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Importance Of Shopping Factors To Deal Seekers, January 2014 [TABLE]

By David Erickson | January 9, 2014

A Experian new report segments shoppers into 6 deal-seeking segments, ranging from Deal-Seeker Influentials to Deal Rejectors.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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