TV Viewing Via Cable Provider's App Or Website, January 2014 [CHART]
Authenticated “TV Everywhere” services (TVE) are available to 6 in 10 pay-TV subscribers, according to a recent report from The Diffusion Group (TDG). However, awareness of these services remains low among subscribers: new survey results from RAMP indicate that some 80% of respondents are unaware of TVE. The silver lining? Among those who watch TV through their cable provider’s application or website, a sizable proportion say they’re doing so frequently.
On top of asking about TVE, RAMP questioned respondents directly on their viewing habits through providers’ apps and websites. While two-thirds of respondents said they never watch TV this way, 14% said they watch TV through providers’ apps and websites daily (9%) or many times a week (5%). In other words, among those who watch TV this way, more than 40% are doing so several times a week. Read the rest at MarketingCharts.