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Email Open Share, December 2013 [CHART]

By David Erickson | January 8, 2014

Chart - Email Open Share

Various research sources last year pegged the share of email opens occurring on mobile at 50% or above – and Return Path is the latest to join the list. New data from the researcher indicates that 51% of email opens occurred on a mobile device during December 2013, the first time Return Path has seen mobile crossing the majority threshold. Christmas Day saw the highest share of email opens (62%) for the period; perhaps not too coincidentally, IBM recently reported that mobile accounted for a remarkable 48% of online shopping traffic that day.

IBM also noted that iOS devices drove more than twice as much shopping traffic as Android devices on Christmas Day (32.6% vs. 14.8%), and the Return Path data shows that the OS mismatch was even more glaring on the email front. On Christmas Day, Return Path’s data indicates that fully 86% of mobile email opens occurred on an iPhone (58%) or iPad (28%). (Movable Ink has also noted a significant imbalance between email opens on iOS and Android devices.) Read the rest at MarketingCharts.

Posted in Consumer Behavior, Email Marketing, Mobile Behavior, Mobile Marketing, Online Behavior and tagged Computers, Mobile Email, Webmail

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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