Table - Who People Want To Protect Their Smart Phones From

Women were also notably less likely to say they had racy photos on their phones they wanted to keep close tabs on.

Demographic differences showed up much more starkly when respondents were broken out by age, however. Among smartphone users under 30, nearly 88% said they had some reason to keep files private—a figure that dropped nearly 16 percentage points among respondents in their 50s, though the oldest users were somewhat more likely to say they wanted smartphone privacy. Read the rest at eMarketer.