The Pew Research Center’s Internet & American Life Project has released the results [PDF] of its latest survey of social networking usage among online adults in the US. The report keyed in on 5 major platforms – Facebook, Twitter, Instagram, Pinterest, and LinkedIn – finding that more respondents use multiple platforms (42%) than do a single one (36%). The study uncovers some interesting findings on “reciprocity” between the social networks.
Given that Facebook is easily the dominant platform (71% of respondents reported using it), it’s not surprising that the vast majority of Twitter, Instagram, Pinterest and LinkedIn users also use the site. LinkedIn users are the least likely to also use Facebook – with 83% doing so. (By comparison, 93% of Instagram users are on Facebook.) Read the rest at MarketingCharts.