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Archive for January 7, 2014

Who People Want To Protect Their Smart Phones From, October 2013 [TABLE]

By David Erickson | January 7, 2014

Women were also notably less likely to say they had racy photos on their phones they wanted to keep close tabs on.

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Reasons People Want To Keep Their Smart Phone Data Private By Demographic, October 2013 [TABLE]

By David Erickson | January 7, 2014

Overall, 81.3% of male smart phone users and 80.3% of females said they had reasons for keeping smartphone files private.

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Global Social Network Ad Spending Growth By Region, 2012-2015 [TABLE]

By David Erickson | January 7, 2014

Overall, social network ad spending is growing most quickly in the Middle East and Africa.

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Global Social Media Ad Spending Per Social Network User By Region, 2012-2015 [TABLE]

By David Erickson | January 7, 2014

Advertisers will invest $32.82 on social network advertising per social network user in North America this year, up from just over $26 in 2013.

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Social Media Use By Network, January 2014 [TABLE]

By David Erickson | January 7, 2014

More Americans use multiple social media platforms (42%) than do a single one (36%).

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Social Login Trends, Q1 2012 – Q4 2013 [CHART]

By David Erickson | January 7, 2014

Google’s share of social logins grew 2.5% points quarter-over-quarter to reach 35.4% in Q4 2013, marking its highest point in 3 years.

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Christmas Day Mobile App Downloads Growth, January 2014 [CHART]

By David Erickson | January 7, 2014

Christmas Day app downloads grew by 91% compared to the first 21 days of December, reaching a record-breaking level.

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US Online Ad Spending Share By Industry & Objective, 2013 [TABLE]

By David Erickson | January 7, 2014

Spending by some verticals—including travel and retail—skewed much more heavily toward direct-response advertising.

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US Online Ad Spending Share By Industry, 2013 [CHART]

By David Erickson | January 7, 2014

Between 2012 and 2017, investment in online and mobile paid media will increase from $36.80 billion to $62.83 billion, for a compound annual growth rate of 11.3%.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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