Archive for January 7, 2014
Who People Want To Protect Their Smart Phones From, October 2013 [TABLE]
Women were also notably less likely to say they had racy photos on their phones they wanted to keep close tabs on.
Read MoreReasons People Want To Keep Their Smart Phone Data Private By Demographic, October 2013 [TABLE]
Overall, 81.3% of male smart phone users and 80.3% of females said they had reasons for keeping smartphone files private.
Read MoreGlobal Social Network Ad Spending Growth By Region, 2012-2015 [TABLE]
Overall, social network ad spending is growing most quickly in the Middle East and Africa.
Read MoreGlobal Social Media Ad Spending Per Social Network User By Region, 2012-2015 [TABLE]
Advertisers will invest $32.82 on social network advertising per social network user in North America this year, up from just over $26 in 2013.
Read MoreSocial Media Use By Network, January 2014 [TABLE]
More Americans use multiple social media platforms (42%) than do a single one (36%).
Read MoreSocial Login Trends, Q1 2012 – Q4 2013 [CHART]
Google’s share of social logins grew 2.5% points quarter-over-quarter to reach 35.4% in Q4 2013, marking its highest point in 3 years.
Read MoreChristmas Day Mobile App Downloads Growth, January 2014 [CHART]
Christmas Day app downloads grew by 91% compared to the first 21 days of December, reaching a record-breaking level.
Read MoreUS Online Ad Spending Share By Industry & Objective, 2013 [TABLE]
Spending by some verticals—including travel and retail—skewed much more heavily toward direct-response advertising.
Read MoreUS Online Ad Spending Share By Industry, 2013 [CHART]
Between 2012 and 2017, investment in online and mobile paid media will increase from $36.80 billion to $62.83 billion, for a compound annual growth rate of 11.3%.
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