Archive for January 6, 2014
Top Email Marketing Initiatives In 2014 [CHART]
Respondents are paying more attention to increasing subscriber engagement (a leading 44% naming this one of their top-3 priorities).
Read MoreAmericans' Spending & Saving Preferences By Age Group, January 2014 [CHART]
62% of Americans say they more enjoy saving than spending money.
Read MoreSMBs' Most Popular Mobile Social Apps, January 2014 [CHART]
Facebook is the only mobile social application that a majority of SMBs have either used or plan to adopt this year.
Read MoreGlobal Mobile Ad Spending, 2012-2017 [CHART]
The No. 1 goal of mobile ad campaigns worldwide in Q3 was to increase mobile traffic to a site, chosen by 34% of respondents.
Read MoreGlobal Mobile Ad Spending Growth By Industry, Q3 2013 [CHART]
The pharmaceutical industry has done the most to increase mobile ad spending as of Q3 2013.
Read MoreSmart Phone Users Who Have Never Downloaded An App…I Know, Right? [TABLE]
Those ages 55 and up were significantly more likely than average to say they never had downloaded an app on their smart phone.
Read MoreGlobal Mobile Phone Users Who Own A Tablet, July 2013 [TABLE]
Varying levels of tablet ownership exist among mobile phone users, ranging from just 12% in Japan to 53% in Singapore.
Read More2014 Marketing Budget Plans By Channel [CHART]
9 in 10 business leaders plan to either increase (46%) or maintain (47%) their marketing budgets in 2014.
Read More10 Most Memorable TV Ads Of 2013 [TABLE]
Nielsen recently issued its lists of the year’s most memorable new commercials and best branded product integrations in scripted shows.
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