In-app purchases have long contributed a significant amount of the revenues earned by app stores like Apple’s or Google’s. Based on research from app analytics platform Distimo, the share of those revenues coming from in-app purchases has increased dramatically over the past year.
Leaving aside ad revenues earned by app developers and focusing only on revenues to app stores, Distimo found that 98% of Google Play store revenues and 92% of Apple App Store revenues in November 2013 came from free-to-download apps that offered in-app items for purchase. That compared with 89% and 77%, respectively, just 11 months earlier. Read the rest at eMarketer.