January 2014 - e-Strategy Trends

Social Referral Traffic Trends, September 2012 – December 2013 [CHART]

By David Erickson | January 31, 2014

While Facebook’s share of site visits retreated a little after a surge in November, it remains the comfortable leader, ending 2013 far ahead of its competitors.

Consumer Spending Philosophies By Generation, January 2014 [CHART]

By David Erickson | January 31, 2014

A slight majority – 53% – of Millennials (born 1981-1995) say they have a Live For Today spending philosophy, a mindset which is not shared by older generations

Most Effective Issue Resolution Methods, According To Customers – January 2014 [CHART]

By David Erickson | January 31, 2014

Some 45% of respondents believe that calling a company is the most effective way to get their problem solved, compared to 19% who felt that way about email and 13% about social media channels.

Appeal Of Online Video Ad Types, January 2014 [CHART]

By David Erickson | January 31, 2014

Across 6 ad types listed, pre-rolls emerged as the most acceptable type of ad, cited by 22% of respondents.

Bot Traffic Problems, January 2014 [TABLE]

By David Erickson | January 31, 2014

59% of agency media buyers see bot traffic’s harmful effects on campaign performance.

Benefits B2C Customers See In Sharing Personal Information, September 2013 [CHART]

By David Erickson | January 31, 2014

More than three-quarters of US business-to-consumer customers saw the benefit of trading personal information for more relevant discounts and offers.

Where Retailers Plan To Invest In Loyalty Marketing, April 2013 [CHART]

By David Erickson | January 31, 2014

Retailers in North America were eyeing up increased investment in a host of loyalty marketing-related areas.

Social Media Response Rates By Industry, Q3 2013 [TABLE]

By David Erickson | January 31, 2014

A breakdown of social media response times and rates by industry found that government companies had the longest response time—14.5 hours—and a response rate of just 17%.