Smart Phone Users & Downtime, December 2013 [CHART]
A new study finds that smartphone users pick up their devices 27 times per day, but cites other research showing that the average number of times could range from 14 all the way to 150 times per day. The report, conducted by Mobile Posse and Phoenix Marketing International, indicates that 42% of respondents strongly agree that they pick up their phones when they have time to kill, with relatively fewer (23%) strongly agreeing that they pick their phones up only when they have something specific to do.
“Found time” – times during the day when device owners have nothing to do, such as while they’re waiting in line – is a particularly strong driver of smartphone use for women and youth, per the study. Almost half of women surveyed strongly agreed that they pick up their phone when they have time to kill, as did 55% of 18-34-year-olds and 54% of those with more than 30 applications installed on their phones. Read the rest at MarketingCharts.