Americans' Views On Honesty & Ethics In Professions, December 2013 [CHART]
Apparently, American adults have very little trust in the integrity of advertising practitioners, according to survey results released by Gallup. Asked how they would rate the honesty and ethical standards of people in different fields, just 14% of respondents rated advertising practitioners as being in the “very high” or “high” brackets; that was the 5th-lowest percentage of the 22 professions listed. In fact, respondents were twice as likely to rate auto mechanics (29%) and bankers (27%) highly than they were to give the rating to advertising practitioners.
In a previous survey, Gallup had found that the advertising and PR industry had lower positive perceptions than numerous others, including the legal field and even the airline industry. The silver lining: youth were more likely to have a positive view of the industry than their older counterparts. Read the rest at MarketingCharts.