US total media ad spending will reach $171.33 billion in 2013, up 3.8%, or more than $6 billion, from 2012. eMarketer expects a slight uptick in spending in 2014 as well, as marketers allocate more dollars toward the FIFA World Cup soccer tournament, the Winter Olympics and the US midterm elections. Mobile ad investments will continue to fuel growth, according to our latest forecast and the new eMarketer report, “US Ad Spending: 2013 Year-End Forecast and Comparative Estimates.”
In August 2013, eMarketer anticipated that paid media outlays by US advertisers would rise 3.6% in 2013 to total $171.01 billion. Higher-than-expected spending on digital and mobile ad formats for 2013 led to the increase in this forecast. Read the rest at eMarketer.