51% of web traffic in the US was deemed to be “suspicious” in Q3, representing a new high, according to the latest Quarterly Bot Traffic Market Advisory from Solve Media. Unlike in Q2, when global levels of suspicious activity exceeded comparable levels in the US, the Q3 figures show that levels of suspicious web activity were higher in the US than across the globe (43-47%). Suspicious mobile activity, while not on the same level as desktops, is also on the rise in the US.
During Q3, Solve Media estimates that 27% of mobile activity in the US was suspicious, up from 22% during the previous quarter.
Confirmed bot traffic was in the range of 22-29% globally for web advertising and in the 11-14% range for mobile advertising. Read the rest at MarketingCharts.