Search Traffic vs. Social Referrals, November 2012 – November 2013 [CHART]

Chart - Search Traffic vs. Social Referrals

While search remains a far bigger traffic driver than social media for publishers, the gap is closing, details Shareaholic in a new report covering 13 months of data across its network of more than 200,000 sites that reach more than 250 million unique monthly users. Whereas in November of last year, organic search traffic drove almost 4 times the share of visits to these publishers as social referrals (41.8% vs. 11.2%), social’s steady rise, coupled with a slight decline for organic search means that search drove only 70% more share of visits this past month than social (39.4% vs. 23.7%).

The data is based on traffic from the top 5 search engines (Google, Yahoo, Bing, Ask, and AOL) and referrals from the top 5 social media sites (Facebook, Pinterest, Twitter, StumbleUpon, and Reddit). Read the rest at MarketingCharts.