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Archive for December 30, 2013

When Americans Will Consider Buying Wearable Tech By Demographic, November 2013 [TABLE]

By David Erickson | December 30, 2013

Hardly anyone has a wearable tech device just yet,—just 3% of US internet users—and signs don’t point to that changing without some major changes.

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US TV Ad Spending, 2011-2017 [CHART]

By David Erickson | December 30, 2013

TV advertising expenditures are set to climb from $66.35 billion to $75.25 billion between 2013 and 2017.

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US Total Media Ad Spending, 2011-2017 [CHART]

By David Erickson | December 30, 2013

US total media ad spending will reach $171.33 billion in 2013, up 3.8%, or more than $6 billion, from 2012.

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Top TV Programs Of 2013 [TABLE]

By David Erickson | December 30, 2013

As in 2011 and 2012, this year’s top TV programs were almost exclusively the realm of NFL telecasts.

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Search Traffic vs. Social Referrals, November 2012 – November 2013 [CHART]

By David Erickson | December 30, 2013

While search remains a far bigger traffic driver than social media for publishers, the gap is closing.

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US Fraudulent Web Traffic, Q1-Q3 2013 [CHART]

By David Erickson | December 30, 2013

51% of web traffic in the US was deemed to be suspicious in Q3, representing a new high.

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Holiday Desktop Retail eCommerce Sales Through December 15, 2012 vs 2013 [CHART]

By David Erickson | December 30, 2013

Mobile shopping may be on the rise this holiday season, but that doesn’t appear to be affecting desktop e-commerce sales.

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Global Marketing Budget Trends, October 2011 – December 2013 [CHART]

By David Erickson | December 30, 2013

Global marketers are as optimistic regarding their budgets as they’ve been in at least a couple of years.

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Frequency With Which People Check Their Mobile Bank Statements, October 2013 [TABLE]

By David Erickson | December 30, 2013

53% of Germans checked their mobile bank statement several times a week.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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