Online Video Ad Views, December 2011-November 2013 [CHART]
The number of online video ads Americans are watching from desktops and notebooks continues to rise on a monthly basis, per comScore’s latest figures. At 26.8 billion last month, the number of video ads viewed was roughly 2.5 times greater than a year earlier (10.5 billion). Video ad views have been growing at such a rapid pace that they now represent 36% of all video views, a fairly remarkable increase from 20.8% share last year.
Of course, ads’ share of total minutes spent viewing video online is much smaller – at 4.4% – but even that is up significantly from 1.8% last year.
As appears to be the case each month, the increase in video ad views owes more to the frequency of ads per viewer than an increase in reach among the total US population. In fact, ads’ reach in November (55.8%) was slightly lower than in October (56%) – but viewers watched almost 155 ads each in November as opposed to 141 a month earlier. Read the rest at MarketingCharts.