Contrary to popular perception,Hispanics were actually not the fastest-growing minority group in the US last year, according to the Census Bureau. In fact, Asian-Americans were. A recent report from Nielsen takes a look at this fast-growing segment, which it says has increased in number by 58% since 2000. Notably, Asian-American households have significantly higher-than-average incomes: 29% have incomes of at least $100,000, compared to 18% of US households on average.
And while 51% of US households have incomes of less than $50,000, the corresponding figure for Asian-American households is just 41%.
Overall, Asian-American household incomes grew by 97% between 2000 and 2013. Nielsen’s figures put the median Asian-American household income at $63,400 versus the national average of $49,600; while the Census Bureau’s latest figures – for 2012 – are slightly different, they do show that Asian-Americans have the highest median income of any race or ethnic group. Read the rest at MarketingCharts.