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Archive for December 26, 2013

Top 10 Smart Phone Apps Of 2013 [CHART]

By David Erickson | December 26, 2013

Facebook and Google are dominant among smart phone apps, accounting for 7 of the top 10.

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Email Volume Growth Trends, Q2 2012-Q3 2013 [CHART]

By David Erickson | December 26, 2013

Experian Marketing Services details a 12.7% year-over-year increase in brands’ email volume during Q3.

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B2B Buyer Qualification Rates By Time-To-First-Call, December 2013 [CHART]

By David Erickson | December 26, 2013

A phone call to a new prospect within a minute of lead generation improves conversion rates by 391% compared to later times making the first call.

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Amazon Customers' Shopping Frequency By Household Income, December 2013 [CHART]

By David Erickson | December 26, 2013

Amazon customers’ average household income is roughly $89,000, compared to the $71,000 average for the US as a whole.

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Change In Ad Spend By Medium, Q3 2013 [CHART]

By David Erickson | December 26, 2013

Total ad expenditures in Q3 were down 1.9% year-over-year, an unsurprising result given last year’s outlays on the Summer Olympics and political campaigns.

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US Holiday Average Retail Transaction Value, 2013 [TABLE]

By David Erickson | December 26, 2013

Adobe reported that online retail holiday sales were up 18% on Thanksgiving, a whopping 39% on Black Friday and 16% on Cyber Monday.

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US Holiday Retail eCommerce By Shopping Period, 2013 vs 2012 [TABLE]

By David Erickson | December 26, 2013

Overall, for the period beginning November 1 and ending December 9, digital retail sales were up 9%.

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Hispanic Share Of Nationwide Discretionary Spending Estimates, Summer 2011-Summer 2013 [CHART]

By David Erickson | December 26, 2013

Total discretionary spending estimates for Hispanic households has grown during each quarter.

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Hispanic & Nationwide Discretionary Spending Estimates, Summer 2011-Summer 2013 [CHART]

By David Erickson | December 26, 2013

Nationwide discretionary spending was estimated to total $1.77 trillion in the Summer of this year.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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