Netflix has released some results from a survey it commissioned among adults who stream TV shows at least once a week, finding that (surprise) these streamers have a strong affinity for TV content. While most of the results confirm intuition, there are some interesting tidbits: for example, two-thirds of TV streamers said that if they took a digital time out, they’d still want to watch TV. That seems to support the concept that viewers are more concerned with the content than the method by which it’s delivered.
In other words, the oft-cited phenomenon of cord-cutting and the related rise of over-the-top viewing signal more of a shift in how viewers are consuming content than the types of content they are watching. It also indicates that convenience is a main attraction of online video, something also found in numerous other pieces of research. Netflix’s own survey data sees this, too: roughly 3 in 4 respondents said that streaming TV shows on their own schedule is their preferred way to watch them. Read the rest at MarketingCharts.