Changes In Twitter Ad ROI, December 2013 [CHART]
Roughly 6 in 10 marketers advertising on Twitter expect their Twitter ad budgets to increase either significantly (12.1%) or modestly (47.1%) over the next year, reports Ad Age in its latest social media survey conducted with RBC Capital Markets. Presumably an improving ROI helps the cause: respondents were about 6 times more likely to say their ROI has improved (39.8%) than deteriorated (6.4%) over the past 6 months.
In an encouraging sign for Twitter, which has an active mobile user base, advertisers appear generally happy with mobile’s ROI when compared to desktop ads. While a majority 72.6% said that Twitter’s mobile and desktop ROI are about the same, the remainder tended to see mobile’s ROI as better (22.9%) rather than worse (4.5%) than desktop. Read the rest at MarketingCharts.